Wise® Foods


In 1921, Wise Potato Chip Company (Wise) was founded by Earl Wise, Sr. in Berwick, PA. The family kitchen was the birthplace of this tasty snack. The idea of chips came to Mr. Wise quite by accident when he found his grocery store overstocked with potatoes. Earl's chips enjoyed instant popularity and rapid growth in the eastern United States for the remaining century. For over 85 years, from small batches in his mother's kitchen to a remodeled garage to the current state-of-the-art facility, one thing has never changed: Earl Wise, Sr., and the company that bears his name, makes terrific all-natural chips.

IT Challenge

Wise' IT staff, in an effort to improve their service desk, was looking for a way to automate hardware and software asset tracking and improve their software licensing and compliance. At first, the staff had to enter the data by hand into the Help Desk product. The pain experienced by manually entering equipment and software into the Help Desk was slow and cumbersome. Also, performing the physical inventories proved challenging, not only at the headquarters, but especially difficult with their mobile sales force as the assets were not readily available. Wise was also looking for ways to improve their reporting tool. "The standard reporting that came with the software could not be modified to produce the results we needed," said Nancy Whitko, IT Help Desk Supervisor for Wise Foods. "First we had to export the information to excel and use excel to create the reports we needed. It was difficult, time consuming, and not efficient at all. TriActive's reports worked right out of the box, and anything more that we need, we can easily create using their report wizard."


After test driving two other Help Desk solutions, Wise Foods, Inc. evaluated and chose TriActive's Desktop Management Suite in June of 2009. Wise immediately began using the asset management portion of the suite to automate their hardware and software asset tracking. "TriActive's software catalog was amazing," said Whitko. "We found it to be very informative, functional, and quickly helped us automate our asset inventory and software licensing. In August [2009], we finally replaced our antiquated Help Desk with TriActive's help desk. This suite definitely has it all."


The cost of the service was also a big factor in choosing a solution. "TriActive's annual fee was a little more than we were already paying just for the current Help Desk maintenance, which didn't have any new releases since 2003," continued Whitko. "TriActive's suite came with free live training, a training video library, and a strong support staff. The biggest improvement for me was eliminating the data entry of entering serial numbers, specs, and software for all our equipment. Now I just have to check our reports after a scan. Love it!"